The Bengals and Procter & Gamble announced a partnership that unites two cornerstones of the Cincinnati community and makes P&G an Official Partner of the Cincinnati Bengals. P&G will become the presenting sponsor of multiple community initiatives, including Bengals Girls FLAG Football which helps increase access to the sport of football to more women, especially high school female student-athletes, through the fast-growing and fun sport of flag football. The deal also includes prominent media, content and branding throughout Paycor Stadium.
"We are honored to announce our partnership with Procter & Gamble and its storied brands," said Bengals Chief Partnership Officer Lacy Ekert. "It's incredible to collaborate in support of our community and we appreciate their involvement in Bengals Girls FLAG Football which helps us grow the sport in the Greater Cincinnati area."
Headquartered in Cincinnati, P&G is the world's largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways.
"As a longstanding sponsor of the NFL, we are pleased to have a partnership with our hometown Cincinnati Bengals and continue P&G's commitment to help support the communities in which we live and work," said Janet Fletcher, Senior Director of Sports Marketing at P&G.
"This partnership with Procter & Gamble is an exciting opportunity to further unite two forward-thinking organizations built on a legacy of innovation and combine our shared passion for the Greater Cincinnati community," said Bengals Director of Strategy and Engagement Elizabeth Blackburn. "P&G has a rich history of supporting sports here in Cincinnati and on the global stage, and we are proud to expand our partnership with one of the city's leading companies."
